Research Title: Enhancing marketing success in Jordanian telecom: Strategic IoT integration and brand relationship management for maximized consumer loyalty

Author: Sameer Mousa Mahmoud Aljabaly, Published Year: 2024

Journal of Infrastructure, Policy and Development 2024, 8(6), 3858., 8

Faculty: Business

Abstract: This study explores how Jordanian telecom companies can balance Internet of Things (IoT) driven automation with maintaining genuine consumer-brand connections. It seeks strategies that blend IoT automation with personalized engagement to foster lasting consumer loyalty. Employing qualitative research via semi-structured interviews with IT and customer service managers from Jordanian telecom companies. IoT-driven automation in Jordan’s telecom sector revolutionizes consumer-brand relationships by enabling data-driven personalization. It emphasizes the importance of IoT proficiency, transformed marketing strategies, and the need to balance personalization with consumer privacy. Interviews stress the significance of maintaining authentic human connections amidst automation. Strategies for Jordanian telecom firms include integrating IoT data into CRM systems, employing omnichannel marketing, balancing automation with human interaction, adopting a consumer-centric approach, mitigating security risks, and leveraging IoT insights for adaptive services. These approaches prioritize consumer trust, personalized engagement, and agile service adaptation to meet dynamic consumer preferences. This research provides actionable strategies for telecom firms on effective IoT integration, emphasizing the need to maintain genuine consumer relationships alongside technological advancements. It highlights IoT’s transformative potential while ensuring lasting consumer loyalty and business success. Future research avenues could explore longitudinal studies and the interplay between AI and IoT in telecom services.

Keywords: IoT integration; telecom firms; consumer-brand relationships; automation strategies; consumer loyalty; technological landscape; branding

Research Title: The impact of social media marketing on purchase intention: The mediating role of brand trust and image

Author: Sameer Mousa Mahmoud Aljabaly, Published Year: 2023

Journal of Infrastructure, Policy and Development 2024, 8(6), 3858. https://doi.org/10.24294/jipd.v8i6.3858, 8

Faculty: Business

Abstract: This study aims to examine the effects of social media marketing activities (SMMAs) on purchase intention (PI), with the mediating roles of brand awareness (BA) and consumer motivation (CM). Data from 379 participants who used social media were analyzed using structural equation modeling.

Keywords: social media marketing, brand awareness

Research Title: The role of workplace support systems in reducing anxiety among cancer-diagnosed workers across disciplines in Jordanian oncology settings

Author: Rabia Hani Amin Haddad, Published Year: 2025

Palliative Care and Social Practice, 19

Faculty: Nursing

Abstract: Background: Assessing and quantifying anxiety levels among oncology professionals across different disciplines, along with evaluating the role of social support networks within healthcare institutions, can inform the development of targeted interventions aimed at enhancing staff engagement, translating research findings into practical workplace strategies, and ultimately reducing anxiety levels. Objective: This study aims to examine the perceptions among cancer-diagnosed workers across disciplines of workplace support systems in alleviating anxiety among employees with cancer in oncology settings in Jordan. Methods: A cross-sectional study was undertaken at the King Husain Cancer Center in Amman, Jordan. A proportionate sampling strategy was employed to select the sample population of 354 oncology professionals from various disciplines. Data were gathered using self-administered questionnaires on Generalized Anxiety Disorder-7, work-related issues, and work support systems. Results: The mean age of participants was 42.3 years. The majority of participants (n = 185, 52.3%) were of stage II cancer. In terms of treatment types received by the patients, the majority received chemotherapy (n = 325, 91.8%), while the remaining patients underwent surgery (n = 13, 3.7%). Pearson correlation was utilized to assess the relationship between anxiety disorders and variables of age and duration of diagnosis with cancer. The results demonstrated a statistically significant correlation with age (r = 0.49, p = 0.037) and duration of diagnosis (r = 0.61, p = 0.027). Conclusion: The study highlights the importance of workplace support systems in reducing anxiety among workers with cancer in Jordan, highlighting the need for structured and sustainable interventions to improve their well-being. This study highlights the importance of investing in workplace support programs for oncology workers with cancer, thereby raising job satisfaction, reducing burnout, and improving patient-care outcomes.

Keywords: workplace support system, employee perceivedness, anxiety level, oncology workers, Jordan

Research Title: The mediating role of innovation in the relationship between corporate governance and organisation performance

Author: Qasim Ahmad Alawaqleh, Published Year: 2025

Int. J. Business Information Systems, Vol. 49, 2025

Faculty: Business

Abstract: Abstract: This study primarily aimed to present the impact of corporate governance and innovation on the performance of industrial firms. The study developed and proposed a conceptual model based on relevant studies in literature. The required data was collected from financial SMEs in Jordan with the help of questionnaire surveys, after which they were analysed using PLS-SEM to obtain empirical findings. On the basis of the results, there is a positive relationship between corporate governance and organisational performance, and between innovation and organisational performance. The result also showed the key role that innovation plays on the corporate governance-organisational performance relationship. The study has implications to policymakers in light of establishing strong policies to ensure effective corporate governance is practice in the enterprises for optimum performance.

Keywords: Keywords: innovation; corporate governance; organisation performance

Research Title: Mediating Role of e-Trust on the Relationship between Visual Social Media Marketing and Purchase Intention in Jordan

Author: Mohammad Assad Mohammad Hasan, Published Year: 2025

International Review of Management and Marketing, 15

Faculty: Business

Abstract: Jordanian real estate companies are currently dealing with difficult marketing conditions as the environment is becoming more competitive. The effect of visual social media marketing (VSMM) on customer purchase intention involving Jordanian real estate companies, was examined in this study, considering the mediating role of e-Trust. The Elaboration Likelihood Model (ELM) and Trust Model guided the development of the research framework. The research used quantitative survey techniques. A purposive sampling strategy was used in sample selection and online questionnaires were distributed via Google Forms on social media platforms. The link to the questionnaire was shared in social media groups related to Jordan’s real estate sector, resulting in 250 valid responses. To analyse the data and assess the hypotheses, partial least squares structural equation modelling (PLSSEM) was used. The findings provide empirical evidence of the influence of VSMM and e-Trust on purchase intention. Additionally, the relationship between VSMM and purchase intention was mediated by e-Trust. This study theoretically fills gaps in the literature by integrating ELM and the Trust Model. Practically, the results of this study assist real estate companies in developing strategies to enhance purchases among potential customers. The results suggested that managers in the real estate companies need to focus on building e-Trust and VSMM.

Keywords: Visual Social Media Marketing, Purchase Intention, e-Trust, Real Estate, Jordan

Research Title: Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market

Author: Mohammad Assad Mohammad Hasan, Published Year: 2023

Innovative Marketing, 19

Faculty: Business

Abstract: The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real estate companies. The paper used electronic word-of-mouth (e-WOM) as a mediator and reliability as a moderator of the relationship between e-WOM and customers’ purchase intention. A conceptual model comprised VSMM dimensions (informative content, entertainment content, and remunerative content), which affect the purchase intention of customers, mediated by thee WOM construct. The construct of reliability moderated the link between e-WOM and purchase intention. Questionnaires were distributed through Google Forms to respondents selected by convenience sampling; as a result, 250 responses were received. PLS-SEM was used to analyze the data …

Keywords: marketing, purchase intentions, electronic word of-mouth, reliability, real estate, conceptual model, mediator, Jordan

Research Title: The moderating role of reliability on the relationship between electronic word of mouth and customer purchase intention in Jordanian real estate enterprises

Author: Mohammad Assad Mohammad Hasan, Published Year: 2023

Faculty: Business

Abstract: Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase intention in a Jordanian context with specific reference to real estate enterprises, considering the moderating role of reliability. Based on earlier studies, a conceptual model for the study was created. This research includes e-WOM as an independent variable affecting customers' purchase intention as a dependent variable mediated by reliability. The investigation follows descriptive-analytical methods; based on a convenience sampling approach, 300 questionnaires were distributed through Google Forms; nonetheless and 250 responses were accepted. To analyze data and assess hypotheses, a structural Equation Mod-eling (SEM) using PLS was employed. Results demonstrated a significant effect of e-WOM and Reliability on purchasing intent of customers, and the moderating role of reliability in the relationship between e-WOM and purchase intent was also affirmed. The findings give Jordanian real estate businesses information on ways to use that are most effective e-WOM to persuade buyers to buy.

Keywords: e-WOM Reliability Purchase Intention Real Estate Jordan

Research Title: Mediating Role of E-Word of Mouth on the Relationship between Visual Social Media Marketing and Customer Purchase Intention in Jordanian Real Estate Companies

Author: Mohammad Assad Mohammad Hasan, Published Year: 2023

Faculty: Business

Abstract: This research examines the effect of visual social media marketing on customer purchase intention in Jordanian real estate companies while considering the mediating role of electronic word of mouth. Jordanian real estate companies are currently dealing with difficult marketing conditions and an environment that is becoming more competitive. A thorough study of the prior and current literature served as the foundation for the conceptual model of the investigation. The research model includes the visual social media marketing dimensions (informative content, entertainment content, and remunerative content) as independent variables that influence customers' purchase intentions as a dependent variable through electronic word of mouth as a mediating factor. The research uses descriptive and analytical techniques. To collect 300 questions disseminated via Google Forms, a convenience sample strategy was used. Received 225 replies. To analyze data and assess hypotheses, PLS was used in structural equation modeling (SEM). The findings of the hypothesis demonstrate a strong influence of visual social media marketing and electronic word of mouth on purchase intention. The association between visual social media marketing and purchase intention is mediated through electronic word of mouth. The findings offer Jordanian real estate companies' insights into the most effective ways to use visual social media marketing to entice customer to make purchases.

Keywords: visual social media marketing, purchase intention, electronic word of mouth, real estate, Jordan

Research Title: Confidential Intelligent Traffic Light Control System: Prevention of Unauthorized Traceability

Author: Said Ahmad Ammar Ghoul, Published Year: 2025

Big Data Cogn. Comput. 2025, 9, 169, 9 (7)

Faculty: Information Technology

Abstract: Many research studies have designed intelligent traffic light scheduling algorithms. Some researchers rely on specialized sensors and hardware to gather real-time traffic data at signalized road intersections. Others benefit from artificial intelligence techniques and/or cloud computing technologies. The technology of vehicular networks has been widely used to gather the traffic characteristics of competing traffic flows at signalized road intersections. Intelligent traffic light controlling systems aim to fairly liberate competing traffic at signalized road intersections and eliminate traffic crises. These algorithms have been initially developed without focusing on the consequences of security threats or attacks. However, the accuracy of gathered traffic data at each road intersection affects its performance. Fake and corrupted packets highly affect the accuracy of the gathered traffic data. Thus, in this work, we aim to investigate the aspects of security and confidentiality of intelligent traffic light systems. The possible attacks on the confidentiality of intelligent traffic light systems are examined. Then, a confidential traffic light control system that protects the privacy of traveling vehicles and drivers is presented. The proposed algorithm mainly prevents unauthorized traceability and linkability attacks that threaten people’s lives and violate their privacy. Finally, the proposed algorithm is evaluated through extensive experiments to verify its correctness and benefits compared to traditional insecure intelligent traffic light systems.

Keywords: smart traffic light; security; confidentiality; traceability; linkability

Research Title: Mapping the evidence on cognitive behavioral therapy for trichotillomania: a scoping review Available to Purchase

Author: Rabia Hani Amin Haddad, Published Year: 2025

Mental Health and Social Inclusion, 29

Faculty: Nursing

Abstract: Purpose This paper aims to systematically map and evaluate the evidence on the efficacy of cognitive behavioral therapy (CBT) interventions for trichotillomania, including randomized controlled trials (RCTs), quasi-experimental designs and observational studies, while exploring treatment formats, outcomes and clinical implications. Design/methodology/approach A systematic search was conducted in PubMed, PsycINFO and Scopus up to June 2025, using terms related to trichotillomania and CBT. Eligible studies included those investigating CBT-based interventions with quantitative or qualitative outcomes. Data were extracted on study design, sample characteristics, interventions, outcome measures and findings. Study quality was appraised using the Cochrane Risk of Bias tool and the Newcastle–Ottawa Scale. Findings In all, 25 studies met the inclusion criteria, comprising 15 RCTs, 6 quasi-experimental studies and 4 observational designs. Across studies, CBT – most notably HRT – consistently demonstrated significant reductions in hair-pulling frequency and severity, with average symptom reduction ranging between 40% and 60%. Improvements in secondary outcomes such as anxiety, depression and quality of life were also reported. Both individual and group formats were effective, with individual therapy yielding slightly larger effect sizes. Emerging evidence supports the feasibility of telehealth and digital CBT, though further validation is needed. Variability in treatment response, small sample sizes and limited follow-up periods were key limitations. Originality/value The findings of this review support CBT, and particularly HRT, as the gold-standard psychological treatment for trichotillomania. While robust evidence demonstrates its efficacy, challenges remain regarding treatment accessibility, personalization and long-term maintenance. Future research should prioritize large-scale trials, predictors of treatment response, relapse prevention and innovative delivery models, including digital platforms.

Keywords: Trichotillomania, Hair-pulling disorder, Cognitive behavioral therapy, Habit reversal training, Scoping review