Advertising Technology

This course will help the students define the role and the history of advertising, critically appraise models and perspectives of advertising and media. Students will employ advertising planning tools and techniques for a variety of campaigns, along with constructing advertising messages using a range of media options tailored to different contexts. At the end of this course, students will evaluate the role of inclusive and sustainable advertising campaigns in diverse and global communities.

Online Consumer Behavior

This course provides an overview of fundamental concepts of Consumer Behavior from the point of view of consumers living in a digital world. The course examines the decisions consumers make, the processes underlying these decisions, and the psychological and sociological factors that influence buying behavior. More specifically, students will learn about various external and internal influences affecting the field of consumer behavior, considering the impact of social media, online communities, and always-on mobile connectivity.

Digital Content Creation

This course will help the students discover how to create engaging and impactful content, aligned with the brand's values, to attract, engage, and delight the audience through each stage of the buyer's journey. Students will gain the skills to develop a comprehensive content plan, optimise content for social media, and learn the best practices for effective content promotion. Also, students will dive into content creation for the movie industry. At the end, students will be able to create digital content on social media platforms.

Website Design and Analysis

This course will help the students design a website that provides a positive user experience, which helps to grow the user base of the website. This course is designed to provide students with insights about planning, creating a structure, and building a web or mobile application through the end prototype, ready for testing. Students will also know about visual design, interaction design and usability to improve customer satisfaction and loyalty through the interaction of a product. At the end of this course, students will be able to be responsible for the look and feel of a website or app that represents how the product will look and function once it's released to the public.

Digital Marketing Strategy

This course provides students with the essential knowledge and tools to develop and implement a successful e-marketing strategy. Delving into the evolution of digital marketing, the course will guide learners in understanding the digital consumer's behaviour, creating buyer personas, and setting SMART goals. Through an exploration of various digital strategies, including but not limited to market segmentation approaches, targeting and positioning. Students will learn to devise comprehensive digital marketing plans, establish key performance indicators, and navigate the competitive edge of today's digital marketplace. At the end of the course, students will address and explain the key issues and challenges in product, pricing, place and promotion strategy.