Principle of digital marketing

0352200

The course provides a comprehensive introduction to the basic concepts of digital marketing. Students will explore various online marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising.

Social Media Marketing

0352400

This course takes an in-depth look at Internet social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. The emphasis of this course is on understanding consumers’ social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness. Also, since social media is heavily technology-driven we will cover relevant related aspects in digital marketing more broadly, as well as emerging topics in electronic commerce, mobile marketing, and social media startups.