Strategic Brand Management |
0352222 |
This course provides students with theoretical and practical knowledge of the role that branding and brand management play in helping today's organizations achieve their marketing and corporate objectives, focusing on how brands create value for consumers, organizations and society, and introduces the concept of brand equity - the differential impact that a brand has on the marketing of goods and services. |
Communication Skills and technology |
0352215 |
This course will cover the key concepts, theories and elements of effective communication. The course focuses on the foundations of communication, whether verbal, written or non-verbal, and the application of these skills in modern technology-intensive work environments. |
Principle of digital marketing |
0352200 |
The course provides a comprehensive introduction to the basic concepts of digital marketing. Students will explore various online marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising. |
Online Marketing Communication |
0352310 |
This course focuses on introducing the basic concept of electronic marketing communications, communication theory, internal and external environmental factors affecting electronic communications, and elements of the electronic promotional mix, in addition to explaining the role of all elements of the promotional mix. |