Program Learning Outcomes
Upon successful completion of this program, graduates will be able to:
Knowledge
Explain the impact of e-marketing and social media on the functions and operations of markets and business institutions.
Develop innovative e-marketing solutions that leverage technology and creativity.
Apply e-marketing concepts and theories to solve problems faced by business organizations and investors.
Skills
Communicate effectively and efficiently in both Arabic and English, whether through conversations or preparing reports and presentations.
Utilize technology to collect, analyze, and interpret data and information.
Apply critical thinking skills to make managerial decisions and solve individual and organizational problems.
Competencies
Formulate strategies and make decisions aligned with professional ethical practices, sustainable development concepts, and social responsibility within the business environment.
Develop professional competence through lifelong learning and apply it globally across diverse contexts.
Assess business functions and their impact on sustainable organizational performance, while understanding the reciprocal relationship between businesses and their external environments.