Objective

Activities

Responsible Party

Required Resources

Performance Indicators

Enhancing Media Presence

Preparing an annual media plan to cover events.

Department Director + Department Team

Cameras, Editing software, Communication platforms

Number of published news items, Reach and engagement rates.

Highlighting Achievements

Writing press news and electronic newsletters.

Department Director + Department Team

Computer, Editing software, University website

Number of newsletters and news items, Number of views.

Documenting Events

Photographing events, preparing documentation reports.

Department Team

Cameras, Editing devices

Annual reports, Digital archive.

Organizing Events

Managing theaters, hospitality, receiving guests.

Department Team

Hospitality budget, Events schedule

Audience satisfaction, Number of completed events.

Building Partnerships

Signing agreements with media outlets and institutions.

Department Director

Contracts, Official communications

Number of signed agreements, Quality of partners.

Digital Transformation

Digitalizing booking, documentation, and reporting procedures.

Department Team + IT Center

Management software, Electronic booking systems

Percentage of digital operations, Speed of completion.

Evaluation and Follow-up

Monitoring and analyzing news and articles about the University.

Department Team

Media monitoring tools, Analysis software

Monthly/Quarterly report, Public opinion indices (Sentiment).